Snoop Dogg Locked in As AFL Grand Final Headline Entertainment
Snoop Dogg will headline the Telstra Pre-Game Entertainment at the 2025 Toyota AFL Grand Final at the MCG.

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West Coast rap legend Snoop Dogg has been announced as the headline act for this year’s Telstra Pre-Game Entertainment at the Toyota AFL Grand Final.
One of the most recognised names in not only hip hop, but pop culture, Snoop D-O-double-G got his start rapping on Dr Dre’s iconic The Chronic album before releasing his debut solo album, Doggystyle, in 1993.
With a career spanning more than three decades, 21 studio albums, countless awards and some of the biggest songs in hip hop, including ‘Gin and Juice’, ‘Drop It Like It’s Hot’, ‘Beautiful’, ‘Young, Wild & Free’ and ‘The Next Episode’, Snoop is a bona fide superstar.
“The AFL Grand Final is the biggest event on the Australian sporting calendar — and this year, it just got a whole lot bigger.” AFL CEO Andrew Dillon said.
“Snoop Dogg is a pioneer, a performer, and a true entertainer. He’s played to packed stadiums around the world — but we think 100,000 fans at the MCG might just be his most iconic crowd yet.
“We want Grand Final Day to be an unforgettable celebration of footy — and beyond the four quarters of the match, a celebration of culture, energy, and entertainment. Snoop fits that brief better than anyone.
“From Long Beach to the biggest stage in Australian sport — Snoop Dogg is coming to the MCG for the Telstra Pre-Game Entertainment, and we’re ready to make history.”
For his part, Snoop Dogg said he was pumped to take the stage and perform on the AFL’s biggest day: “It’s an absolute honour to be hitting the stage at the AFL Grand Final — it’s one of the biggest events on the Aussie calendar. Can’t wait to bring the energy and celebrate with the fans. Let’s make it unforgettable.”
Telstra’s Executive, Brent Smart, said, “We’re thrilled to be hosting the Telstra Pre-Game Entertainment for the fifth consecutive year and to welcome international icon Snoop Dogg to the MCG for one of the biggest events on the sporting calendar.”
“Telstra has been backing the AFL for 23 years, and we’re passionate about delivering unforgettable experiences for fans. We’re confident Snoop Dogg will make this year’s celebration one to remember.”
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Mushroom Group are once again producing the grand final entertainment, with CEO Matt Gudinski excited about scoring Snoop Dogg for this year’s event.
“The AFL Grand Final is the crown jewel of Australian sport and each year they continue to raise the bar in world-class entertainment and 2025 is no exception.
“Following unforgettable performances from global superstars Katy Perry, Robbie Williams, and The Killers, this year the AFL is taking it to the next level with global icon and cultural superstar Snoop Dogg, who will headline the Telstra Pre-Game Entertainment.
“My team at Mushroom are currently working closely with Snoop and his team to produce an unforgettable spectacle, that will once again set the standard for live entertainment at sporting events in Australia.
“This news is just the beginning - we’re also collaborating with the AFL to include incredible Australian artists and performers in the pre-game showcase, and we can’t wait to share more soon.”
More artists performing at the Toyota AFL Grand Final Day will be announced in the coming weeks.
The Telstra AFL Grand Final takes place on Saturday 27 September. Limited packages are still available via the AFL website.
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