The 24-hour fundraiser aims to raise $200,000.
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One of the Adelaide Fringe Foundation’s most successful fundraising initiatives, Giving Day, returns tomorrow, Tuesday 24 February.
Running for 24-hours, Giving Day aims to raise a whopping $200,000, which will be used to invite children and young people doing it tough to a selection of Fringe shows.
Last year, the Foundation raised more than $160,000, helping support over 10,400 people to attend the Fringe.
To maximise impact, every donation made on Giving Day will be matched by Adelaide Fringe’s generous partners, including Lumo Energy, Health Partners, Lutheran Care and MGA Whittles Community Foundation.
Along with raising money to provide tickets for children who might not otherwise be able to attend the Fringe, the foundation has also introduced the Fringe Express.
Backed by Seven Network as Adelaide Fringe’s media partner, and donors Theo Maras and Bill Manos, this dedicated bus service will run for all four weeks of Fringe (Monday to Friday), accommodating two school trips per day for students from Adelaide’s Category 1–4 schools.
Every donation, no matter how big or small, makes a difference. To donate, visit adelaidefringe.com.au.
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Speaking on Giving Day, Seven Network Managing Director Vikki Friscic said, “At Seven, we know the power of live performance to spark confidence, curiosity and connection. We’re proud to support Giving Day and the Fringe Express, helping more young people, especially those facing disadvantage, experience Adelaide Fringe often for the first time”
Acting CEO Tara MacLeod added, “For many students, a visit to Adelaide Fringe is their very first experience of live performance, and that moment of wonder can be truly life-changing. The Schools Equity Program helps ensure more young people, no matter their background or circumstances, can share in the joy of the arts, feel included, and see themselves as part of South Australia’s creative story.”
Teacher, Rachel Beavis from Melaleuca Park Primary School in Mount Gambier, recently saw the impact firsthand when her Year 3 class received free tickets, supported by Adelaide Fringe Foundation donors, to see the 360-degree Dome documentary Cuttlefish: Colour & Camouflage as part of Immersive Worlds presented locally in their community in Mount Gambier.
“They were so excited that their parents didn’t have to pay. It reduced the stress and worry the children carry when they know their families can’t afford extra costs.” Rachel Beavis, teacher at Melaleuca Park Primary School.
Giving Day takes place on Tuesday 24 February. To donate, visit adelaidefringe.com.au.
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