Lorrae McKenna Appointed Indie-Con Australia Programmer for 2027

Big news for Indie-Con 2027, with the Australian Independent Record Labels Association (AIR) announcing the appointment of Lorrae McKenna as Programmer for its Indie-Con Australia Conference next year.

A member of the AIR Board for the past eight years, McKenna is also Owner and Director of Melbourne-based record label and artist management collective Our Golden Friend, as well as grant consultancy agency Golden Grants.

Known as a champion of the Australian music scene, McKenna brings more than two decades of experience in the independent music industry to the role of Indie-Con Programmer.

With a strong commitment to supporting artists across diverse genres and backgrounds, McKenna's current management roster includes Romy Vager, Robert Baxter, Ella Ion and Coldwave. Through Our Golden Friend, she has also supported an impressive roster of artists including RVG, Way Dynamic, Chitra, Peak Twins and Elizabeth, with the most recent signing, Sour Worm, joining the label.

McKenna's appointment will enable her to share her passion for bringing music industry professionals together to share knowledge, tackle common challenges and celebrate successes as she helps shape the future of Indie-Con Australia.

"I'm incredibly excited by the opportunity to step into the role of Indie-Con Conference Programmer," says McKenna. "I've had the great privilege of meeting so many incredible people who work in music from all over the world, and I'm thrilled to be able to take my passion for connecting like-minded people and creating space for important conversations to the next level in this role. AIR’s Indie-Con Australia conference has grown into such an important event for the Australian independent music community, and I’m thrilled to be involved in its future growth and success."

AIR CEO Maria Amato adds, "Lorrae has always been a passionate and strong advocate for the independent sector. She has a great understanding of the opportunities and challenges facing independent music businesses and artists, and will bring a wealth of fresh ideas for topics, conversations and speakers. I look forward to welcoming her into the role and working together to continue developing Indie-Con, which has grown to become Australia's leading conference for the independent music sector."

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This year marked the 10th anniversary of Indie-Con Australia, which has come a long way from its humble beginnings as a small gathering in Adelaide to become Australia's preeminent independent music business conference.

Attracting people from across Australia and the world, Indie-Con Australia is a hotbed of ideas where speakers, thought leaders and industry professionals in the music scene can share knowledge, exchange ideas and explore the challenges and opportunities shaping the independent music sector.

The 2027 Indie-Con Australia conference will be held in conjunction with A2IM's Indie Week Australian edition from Wednesday 28 to Friday 30 July 2027 in Adelaide, Australia's UNESCO-designated City of Music. More information is available at air.org.au.