A New K-pop Festival Is Coming To Melbourne
The festival is a collaboration between Asian powerhouse Appelwood and Aussie promoters Untitled Group.
Image Seventeen Photos
Australia is getting a new K-pop festival in 2026, with Asia’s global concert promoter Applewood bringing 안녕, MELBOURNE (“Hello Melbourne”) to Flemington Racecourse in Melbourne on March 14.
Applewood have worked with some of the biggest Asian popstars, including Blackpink, Seventeen, Enhypen, Baekhyun, Le Sserafim, Gfriend, G-Dragon and more.
Partnering with Australia’s Untitled Group, the brains behind festivals such as Beyond The Valley and Wildlands, the two concert promoters are working on delivering a stacked festival lineup showcasing the very best K-pop artists.
More information, such as the official lineup, will drop this Friday 12 December at 12pm AEDT.
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Applewood has been a leader in K-pop and Asian entertainment since being founded in 2013.
They’ve produced more than 120 shows, attracting over 750,000 attendees across more than 20 cities in 18 countries. Applewood were behind Blackpink’s 2019 World Tour, which achieved record-breaking success in Bangkok with six sold-out arena shows.
With a strong international footprint spanning Hong Kong, Taiwan, Thailand, Indonesia, Vietnam and the Philippines, Applewood is ready to take on the Australian market.
Applewood’s partnership with Untitled Group will solidify Australia’s postion in the touring market and help meet the demand for K-pop in this country.
More information about 안녕, MELBOURNE will be announced Friday 12 December at 12pm AEDT.
