BankSA Brings Westpac Into Adelaide Fringe Partnership

In great news for Adelaide Fringe, longtime partner BankSA has extended its Principal Partnership through to 2029.

Not only are BankSA continuing its support, but they are also bringing parent company Westpac into the fold and expanding access to cardholder offers and support for regional communities and local businesses.

Including Westpac broadens Adelaide Fringe's national reach with the hope of attracting more visitors to South Australia to experience the festival in the coming years.

BankSA and Westpac cardholders will receive 25 per cent off tickets to participating events and access to the Double Your Fun 2-for-1 presale across the entire program, which is a fantastic offer.

The partnership will help bring new Adelaide Fringe experiences to regional communities, with a new BankSA Westpac Box Office opening at Fringe Corner.

Punters can expect to see co-branded activity across the city and the BankSA and Westpac network. 

READ MORE: Denise Scott Makes Her Adelaide Return As Part of Adelaide Fringe 2027

Adelaide Fringe CEO Marc Carnes said, "As BankSA enters its 22nd year with Adelaide Fringe, this partnership is a powerful reminder that the festival is built by people and businesses choosing to back creativity, take part and make room for something new. 

"Westpac joining BankSA gives that support greater reach. It means more people can access the festival, while more artists, venues, regional communities and local businesses are connected to the opportunities Adelaide Fringe creates." 

Enza Ferraro, Westpac BankSA State General Manager for SA/NT, said, "South Australians know there’s nothing quite like Fringe. For 22 years, we’ve helped more people enjoy the festival and extending the partnership to include Westpac means we can take that support even further. 

"More cardholders will get access to ticket offers, while artists, regional communities and local businesses get more opportunities to take part. Our message is simple: pick a show and bring a friend.” 

Adelaide Fringe 2027 runs from Friday 19 February to Sunday 21 March 2027. More information regarding next year's program and ticketing is available at adelaidefringe.com.au.